When It's Good, It's Good

2022, Documentary

Release Year: 2022
CountryUnited States
DirectorAlejandra Vasquez
Editor: Sam Osborn
Director of PhotographySam Osborn, Logan Shilinglaw IV, Grey Keith
Graphic Designer: Jason Cryer
Producer: Alejandra Vasquez

A filmmaker returns to rural West Texas to document the effects of the boom-and-bust nature of the oil industry on her hometown, unexpectedly documenting the political transformation that takes place in her family over five years and two election cycles. An intimate portrait of place, of family and memory, of politics and economy, “When It’s Good, It’s Good,” centers around life in an oil town called Denver City, Texas.


About the director

Alejandra Vasquez is a Mexican-American filmmaker. Raised in West Texas, Alex’s film “When It’s Good, It’s Good” documents her hometown’s relationship to the boom-and-bust cycle of the oil industry. She co-directed the short films “Varsity Oro” (2020 Pop-Up Magazine) and Folk Frontera (Independent Lens/PBS, 2022 SXSW), winner of the Grand Jury Award in the Texas Shorts category at SXSW. Now, Alex is at work on her first feature that follows competitive high school mariachi.