Alejandra Vasquez is a Mexican-American filmmaker. Raised in West Texas, Alex’s film “When It’s Good, It’s Good” documents her hometown’s relationship to the boom-and-bust cycle of the oil industry. She co-directed the short films “Varsity Oro” (2020 Pop-Up Magazine) and Folk Frontera (Independent Lens/PBS, 2022 SXSW), winner of the Grand Jury Award in the Texas Shorts category at SXSW. Now, Alex is at work on her first feature that follows competitive high school mariachi.